Kentucky freshman John Wall, the leading candidate to be selected first overall in the 2010 draft, has signed with Dan Fegan of Blue Entertainment Sports Television (BEST).
Fegan, a Yale Law School graduate and one of the most powerful agents in the NBA, made a big splash for Jonathan Blues agency, which acquired his practice in 2008, with this signing.
It has been heavily rumored in recent weeks that BEST will be acquired by French sporting and publishing giant Lagardere S.A., as reported by Sports Business Journal. The sale has not yet been finalized according to sources, but is surely in the works at this point.
The signing of Wall is a major coup for Fegan, BEST and, potentially, Lagardere. Theyve landed a player widely considered to immediately join an elite group of young NBA point guards. Walls unique combination of exceptional physical toolssize, speed and explosivenessalong with his terrific playmaking skills and superb intangibles make him a game-changing presence in todays NBA, and an extremely marketable one at that.
Wall is not only a physical specimen with an unlimited amount of talent and upside, but hes also an extremely unselfish and highly competitive playermaking him an incredibly rare and coveted prospect for NBA teams, and beyond.
Fegan also represents another highly marketable future star point guard in Ricky Rubio, along with the likes of Anderson Varejao, Nene, Jrue Holiday, Shawn Marion, Yi Jianlian, Jason Terry and Troy Murphy.
Industry sources and other top NBA agents weve spoken with since the news broke about Lagarderes acquisition of BEST expect them to immediately compete with fellow top media conglomerates Creative Artists Agency (CAA) and Wasserman Media Group (WMG), companies that have slowly taken over the NBA agent landscape. This is a major step in that direction and will provide a huge amount of exposure in turn.
It has yet to be determined what will happen with Walls marketing rights. Marketing is considered to be a major piece to the puzzle with Wall, given the pull the projected No. 1 pick will likely have in the sneaker world and beyond.
Yahoos Adrian Wojnarowski reported a few weeks back that Wall could join LeBron James marketing firm, LRMR, but that deal appears to have fallen apart.
BEST is reportedly in the process of finalizing an agreement to co-represent Walls marketing rights along with another company, not LRMR.
Look for Dwon Cliftonpart of Walls AAU team, D-One Sportsto leave his position as assistant coach at Baylor University as part of this signing.
See which agent every prospect in the 2010 NBA draft will be signing with right here